Blog
Our online journal.
The Quiet Power of Searchable Thought Leadership
Posted on 07 July 2025
In this final part, we unpack the most valuable asset in this AI-searchable age...
What Happens When You Don’t Publish? (Spoiler: You Disappear)
Posted on 30 June 2025
If you’re not publishing, you’re invisible.
Content That Connects: What AI & Buyers Both Want to Read
Posted on 23 June 2025
We’ve talked about why content matters and how AI is reshaping visibility. Now let’s get into the sweet spot: what kind of content actually connects, not just with human buyers but with the AI tools helping them make decisions.
How AI is Changing the Way People (and Machines) Find You
Posted on 16 June 2025
If Part 1 made you rethink how important content is in an AI-powered world, let’s now dive deeper into what’s actually changing behind the scenes.
Why Written Content Still Matters (Even More Now) in an AI-Powered World
Posted on 09 June 2025
We’re seeing a quiet shift in how companies search for solutions online and the biggest change? It’s not just humans doing the searching anymore.
In an era where AI is increasingly used to scan, retrieve and synthesise business information, the written word is more than content - it’s your visibility.
********
Secrets to Producing Newsletters for 10 Years & Counting
A little over 10 years ago, I was courted to run an online magazine but little did I know, a secondary project birthed from the same time outran the magazine startup. It illuminates now as the longest running publication I’ve ever done.
The maiden newsletter dubbed Herald by Henry Butcher Malaysia was released in January 2015. It began with 12 pages as a monthly newsletter for the property consulting firm. Depending on the time and season, the newsletter would morph from 8 to 12 or 16 pages and sometimes accompanied by additional gatefold of sorts to jazz up the reading experience. This was mainly done to accompany the property projects that Henry Butcher Malaysia was marketing at that time.
********
Is Tariffmania The Time to Go Quiet?
The world shook when Donald Trump ignited the tariff war.
As one of the most disruptive figures in modern geopolitics, his policies have sent tremors through markets and boardrooms alike. Businesses worldwide are now bracing the ripple effects of shifting supply chains, rising operational costs, delayed investor decisions; and all these are merely tip of the proverbial iceberg.
********