WHAT IS PROFILING?

Profiling, in the context of data analysis and business, refers to the process of gathering and analysing information about individuals or groups to understand their behaviours, preferences and characteristics. This information is then used to make informed decisions, improve products or services, target marketing efforts and enhance customer experiences.

That's the powerful value of strategic profiling. It impresses, instils trust, opens doors, secures deals and sometimes goes on to win awards and become an influence.

More about it here.